NEW CLIO REVEAL

CONCEPT - PRODUCTION SUPERVISION - CREATIVE DIRECTION

The challenge : to propose an immersive reveal, positioning Renault as a technological company, while projecting the new Clio as the continuation of the model's history.

The creative idea : chose the most advanced XR studio in Paris as the location for the event and create a 2 min intro film that immerses the New Clio in a city inspired by the 5 capitals the new car is launched in, where it playfully raced with its former iterations.

Agency : Havas Events
3D : INO Studio
XR Volume : Plateau Virtuel