FRANCE TV
LES CHAMPIONS DE LA PUB

CONCEPT - TEASER WRITING AND DIRECTING - CREATIVE DIRECTION

The challenge : How to thank France TV Publicité’s best partners ahead of the Olympics ?
How to emerge in an calendar saturated by sports events and guarantee maximum attendance on a workday?

The creative idea : Instead of organising an umpteenth run or competition, we focused on inclusivity and fun! As France TV call themselves “le plus grand terrain de sport du monde”, we re-interpreted 12 olympic disciplines into 12 fun challenges on one location. Inviting France TV’s iconic presenter Samuel Etienne and France TV Sport’s legend Nelson Monfort to tease and animate the event, we gave it all the hallmarks of a major sports event while capitalizing on their humour to create a friendly mood.
Full house and happy faces!

Agency : Havas Events