OSCAR

BRANDING

As the restaurant wanted to shift from a classic restaurant during the day to an animated and festive pub at night - they already had the name Oscar - we based the branding on this double identity.
Embodying the name of the bar with this smiling character, we used the sunglasses and the gold/blue colors to create this dichotomy, which variations went from double-sided coasters to black light revealed hidden illustrations on the wall.