SNAP’CANNES
(pitch)

CONCEPT

The challenge : After a giant yellow billboard and a yellow ferris wheel, how to make Snapchat THE trending topic of the Cannes Lions Festival ?

The creative idea : Invade Cannes with a giantig yellow AR exhibition

1- Launch a digital art challenge with only one rule : make it yellow!
2- Select the best work and reward the artists with prize money
3- Display them in the sky of Cannes using in app tracking and clipping
4- Engage people with one-time events and treasure hunts
5- Release the best angled selfies and pictures of crowds with raised arms!