VALEO
(pitch)

CONCEPT - STORYTELLING

The challenge : How to put Valeo’s technologies at the heart of the 3 revolutions driving the automotive world in the public’s mind and collective unconscious, and creating a pole of attraction for a 400m2 booth at an international automotive show?

The creative idea : Unravelling the mysteries of theses technologies in a day to day situation, showing the symbiosis between a smart car, its urban environment and people showing how the car perceives its surroundings through Valeo tech in a real time interactive simulation display. Using Kinect devices, touch sensors and walkable screens to create a contemplative and didactic experience, displaying real time data on visitors evolving around the concept car, through a compelling storytelling.