MOBILIZE LIMO
(pitch)

CONCEPT - NAMING -BRANDING - CREATIVE DIRECTION

The challenge : How to launch Mobilize Limo, a global service conceived around a car that was designed exclusively for private hire vehicle professionals?

The creative idea : To launch a car that is not a car, let’s organize a test drive that is not really a test drive! The LIMO, insurance, repairs, customer service, towing in case of accident etc… EVERYTHING is covered by your package. The promise was : “You’ll have nothing to worry about but driving”.
That’s what we wanted to offer through EAZY RIDERS.
A gamified experience to get yourself in the skin of a LIMO driver, where everything is tailored so you don’t have to think, just enjoy the ride behind the wheel!
From airport pickup to free driving phase, you’ll lean on a custom app, fake radio shows and adds, curated playlists and fun challenges, to discover the product from A to Z.
But as a picture is worth 1000 words, we designed a whole storyboard for an immersive pitch.
Watch and learn!

Agency : Havas Events