AXA
VIVATECH BOOTH

CONCEPT - PRODUCTION SUPERVISION - CREATIVE DIRECTION

The challenge : How to make AXA’s booth stand out in a tech show where the world’s biggest brands all compete for attention ? How to showcase AXA as one of the game-changers in an everchanging world?

The creative idea : Tell the story of the world and its fragile beauty from the begining to emphasize AXA’s reason to be : Act for Human Progress by protecting what matters.
But tell it in an (almost) never seen before display : a high up suspended spherical screen, visible from all over the venue. Interactive workshops completed the experience for this attendance record breaker!

Agency : Havas Events