ORANGE NIGHT RUN

CONCEPT - CREATIVE DIRECTION

The challenge : how to make Orange, a premium partner of the Olympics, shine and buzz in the premices of Paris 2024 ?

The creative idea : lean on Orange’s affinities with running to create
the Orange Night Run, an ekiden style ultra inclusive run, with the chance to win 1,000 race numbers for the Marathon Pour Tous Paris 2024.

Agency : Havas Events / Havas Play