LVMH
SHOW ME 10 YEARS

CONCEPT - BRANDING - SCENOGRAPHY - PRODUCTION SUPERVISION - CREATIVE DIRECTION

The challenge : How to make the 10 years anniversary of the Métiers d’Excellence, LVMH’s integrated talent scouting and training program, an evening everybody will remember ?

The creative idea : Match the “extraordinaire” of an avant-premiere or an Oscar ceremony at the Grand Rex. Red carpet, glam, performances and camera flashes were of the essence!
To bypass the constraints of the Paris landmark, classified as a “monument historique”, we conceived a scenography entirely made of inflated balloons, representing the “métiers d’excellences” iconic tools. We even flew a blimp drone to make some incredible aerial shots! A mirrored award ceremony allowed for a dynamic and inclusive emotional moment. The result? “Best Show Me ever”, according to the client!

Agency : Havas Events